Slovakia has a range of natural, geographical and cultural potential for tourism development (a lot of historical sides, castles, manor houses, natural and cultural monuments, castles, manor houses, natural and cultural monuments, caves, spas etc.), including potential for rural tourism and agrotourism. Rural tourism and agrotourism is a “tool“, which helps to meet inhabitants of cities and villages, it is also an opportunity for economic activities of the village people. It belongs to the sustainable forms of tourism with economic, health and recreational, cultural, cognitive, scientific and social function. The demands, preferences and values are changing in the human life and in the life of all society that is why the rural tourism products and services have to be developed. Visitor´s preferences with the combination of their age, travel skills and socio-cultural background “create“ these 6 types of motivation (motivation to visit rural sides, villages, nature): (1) relax and fun, (2) romantic holiday, (3) contact with locals and traditions, (4) short time holiday, (5) activities and curiosity, (6) visit of nature. Interconnection between supply in rural tourism and cultural, historical and natural potential of the locality offers wide range of the possibilities for advertising. One of the tools is a destination management. Nature based tourism and recreation in the forest was the main topic of COST E33 international project, which offer complex assessment of the recreational activities, demand and supply, social and economic benefits of the recreation and planning and management of the recreational sides in different European countries. There are several international organisations, which support rural and agrotourism: WTO (World Tourism Organisation), EUROGITES (European Federation of Farm and Village Tourism) and ECEAT (European Centre for Ecological and Agricultural Tourism).