This paper looks at the private farmers attitudes to their land, their own work and surrounding landscape. We employed a data coming from the socio-ecological research of family farmers in the South Bohemian landscape of the Czech Republic. Using farmers attitudes to land, work and to landscape, the paper charts the ecological consequences of our cases in context with sustainable agriculture as so as in more theoretical context of landscape ecology. Farmers attitudes mentioned above contains the potential to be a positive (from an ecological point of view) driving force for landscape preservation and land use. However, the application of these ecological positive attitudes is not a task only the farmers internal factors. There are playing also great role external factors like agriculture policy, subsidies and last, but not least understanding of co-existence of natural and social patterns in rural landscape.